Program Co-Directors
Dr. Nate Kohn (nkohn@uga.edu) and Dr. Tom Reichert (reichert@uga.edu)

The UGA Cannes Lions Advertising Study Abroad Program offers two academic courses centered on the famed Cannes Lions Advertising Festival, which takes place in the French coastal city of Cannes each June.

Through this program, students have an opportunity to expand their global perspective and participate in an international advertising and media event. The festival is arguably the most important advertising festival in the world, and it attracts advertising executives and practitioners from around the world. For one week each June, the festival at Cannes is home to the major players in the international advertising community.

Located on the Mediterranean in southern France, Cannes is a beautiful seaside resort community not far from Nice, Monte Carlo, and St. Tropez.

Dates, Application Deadlines, and Program Fees

SUMMER SHORT SESSION 1 2012: June 11 – June 29, 2012.

Arrival in Cannes: June 9; Departure June 30, 2012.

Application deadline: January 31, 2012.

Fees:
(Fees DO NOT include tuition or technology fee) $3,850 in-state and $4,100 for non-Georgia residents. These fees are based on approximately 25 students attending the program. Fewer students and fluctuations in the USDollar/Euro exchange rate might result in higher fees.

Click here to download the 2012 application.

Program Description and Information

Program Description
The program's goal is to provide students in Advertising, Telecommunications, Film, and related fields with the opportunity to study at and participate in the world's most prestigious advertising festival. Students will encounter cutting-edge advertising and meet the men and women who create these ads. The course offers intellectual adventure and the opportunity to meet industry leaders from every continent -- real-life experiences unavailable in traditional classroom settings.

The program offers two courses. See the attached syllabi. Students are required to take both courses, for a total of six UGA credit hours.

Program Requirements:
There is no minimum GPA, but holding good standing (not being on probation) at an accredited university is necessary. Minimum age is 18.

Course Load:
STUDENTS ARE REQUIRED TO REGISTER FOR BOTH COURSES - ADPR5990 and TELE5990.

Practical Information:

Housing and Meals:
Students will be housed in apartments in Juan-les-Pins, a small seaside community a few miles east of Cannes. Usually, two students share a studio apartment with kitchenette in a French residential hotel. A security deposit of $100 is required.

Students are given the equivalent of US$20 per day, Monday-Friday, to cover the cost of meals. Students pay for their own meals on weekends.

How to get to Cannes:
Delta, Air France and other airlines offer flights to Nice through a connection in New York, Paris, or another major European city. From Nice Airport students can take a bus, taxi or train for the half hour ride to Juan-les-Pins.

Cellular Telephones:
Each student will be loaned a European cellular telephone for use during the program. These phones will receive calls free of charge, and text messages can be sent and received very inexpensively. In order to make telephone calls, students have to purchase phone cards and enter credit into the phones. Note that these phones should be used for making local calls only; the cost of making international calls is high. However, the phones can receive international calls free of charge. Phones must be returned on the last day of the program, along with the charger and instruction booklet. A security deposit of $100 is required.

Program Costs:
The cost of the program EXCLUDES TUITION AND TECHNOLOGY FEE, both of which need to be paid separately and directly to the UGA Bursar’s Office. Tuition varies depending on a student’s year in school. Last year, tuition costs ranged from $1218 to $1416 for students taking both courses, half of that amount for students taking only one course. There will probably be a slight increase this year. Note that HOPE does cover a portion of the tuition, if you qualify for the HOPE Scholarship. Please check with the Bursar’s Office to determine your specific tuition cost. Students must enroll in both courses.

The cost of the program for in-state students is $3,850 and $4,100 for students who are neither in the University of Georgia System nor residents of Georgia.

The program cost includes housing, Cannes Lions Badge, a food allowance Monday-Friday, and medical insurance. Not included is your airfare as well as rail and bus costs between Nice, Juan-les-Pins and Cannes, personal purchases, weekend food costs, and the security deposit for lodging and cell phone. Please be prepared to cover these costs, including phone cards, which can add up if you are not careful.

These program costs will also be paid directly to the Bursar’s Office in accordance with a UGA STUDY ABROAD PAYMENT INFORMATION agreement that all applicants are required to sign. That agreement can be found at: UGA Study Abroad Payment Information.

Financial aid
HOPE scholarship applies to tuition for UGA students. Note that changes in the HOPE scholarship mean that HOPE no longer covers 100% of tuition. Check with the University of Georgia Financial Aid Office for details on financial aid. (HOPE Scholarship money is not available until 10 days before the start of each term.) The Georgia State Board of Regents also offers some scholarships for Study Abroad Programs; to apply, visit the website at: www.uga.edu/oie, download the form and submit. Students from other universities may check with their home institutions for similar financial aid opportunities. It is each student's responsibility to go to your Financial Aid Office and notify them that you are doing the Cannes Study Abroad Program. This enables your Financial Aid Office to then start the paperwork necessary for your scholarships and/or financial aid to be transferred to the University of Georgia.

Please send the completed application form, writing sample, and transcript to:

Cannes Lions Advertising Festival Study Abroad Program
c/o Dr. Nate Kohn, Program Co-Director
Grady College of Journalism and Mass Communication
University of Georgia
120 Hooper Street
Athens, GA 30602

F.A.Q. Frequently Asked Questions

Who can apply?

Undergraduate students of any discipline may apply. Applicants must be in good academic standing at an accredited university. Applicants should be at least 18 years old. A diverse student population is a program objective.

How do you apply?

Fill in an application form and submit it with a transcript and writing sample. The Bursar’s Office will bill you for the $200 down payment. If you are accepted, the down payment is applied to your total program cost. If you withdraw from the Cannes Program after being accepted, your $200 will be non-refundable.

When will I find out if I am accepted?

The Cannes Study Abroad Program Director and the program professors will meet shortly after the application deadline, receipt of your transcript, writing sample, and application fee. They will interview each applicant. They will then notify you within ten days after your interview on the status of your application. If you are not accepted for the program, your $200 deposit will be refunded.

What is the language of instruction?

All courses will be taught in English.

What is covered by the program cost?

Program fees, housing, Mon-Fri meal allowance, and medical insurance.

What is NOT covered?

Tuition and Technology Fee. Your roundtrip airfare to France and train and bus travel between Nice, Cannes, and Juan-les-Pin, your personal purchases, phone cards, personal entertainment, food on weekends, etc. These costs can add up if you are not careful, so please be prepared to cover them.

Can I get Honors Credit for these courses?

Almost all of the courses offered in Cannes can be adjusted to become available for Honors Credit, pending approval by the instructor and the Honors College. Ask the Director or your respective Professor(s) for more information.

Is there a computer lab in Cannes?

The program does not at this time maintain a computer lab. Students are strongly encouraged to bring laptop computers with them. For internet connections, students should use the connection in the student residence and internet cafes in Cannes and Juan-les-Pins.

How do I get into events at the festival?

The program will arrange Badges for all students in the program. These official Festival Badges allow admittance to all events at the festival.

Where can I get further information?

If you have questions not answered here, please e-mail us at nkohn@uga.edu or telephone the program co-directors, Dr. Nate Kohn (706) 542-4972, or Dr. Tom Reichert at (706) 410-0116 reichert@uga.edu.

Syllabus Course 1

ADPR 5990 Special Topics
Global Advertising & Marketing Communication
(prerequisites waived)
Cannes Study Abroad 2012
Dr. Tom Reichert
reichert@uga.edu
706-410-0116

Introduction
The Cannes-Lions International Advertising Festival (www.canneslions.com) is the largest and most influential festival of its kind. As the top global advertising festival, students will be exposed to the best creative and strategic work in the world. Cannes-Lions is increasingly known for its cutting edge assortment of entries from global ad centers in Asia, Europe, Africa, and the Americas. During the week-long event, students will have access to workshops run by some of the best account and creative people in the business, and will attend keynote addresses by top agency and marketing CEOs. All creative work is available for student review, and students will have access to major award ceremonies. Beginning in 2009, the festival initiated its PR Lions Award. In addition networking and learning opportunities, the festival will position students with a global perspective in marketing communication.

Course Description
Students meet the week before the festival to discuss and review global advertising concepts, and to learn about the types and styles of advertising produced throughout the world. Students will also research featured speakers and categories of work in preparation for attending the festival. During the week-long event, students will have the opportunity to participate in a number of workshops and lectures, to review all creative and media entries, and to attend award ceremonies. The week following the festival, students will recap what was learned, present their analyses, and discuss future trends in global advertising.

Readings
Mark Tungate (2007). Adland: A Global History of Advertising. London: Kogan.

Assignments
During the festival students will (1) attend four workshops, four keynote addresses, and two award ceremonies. Students will keep a daily Reflective Diary to record what they learned during these events. For the term project, students will (2) review one entry category of their choice (e.g., print, digital, media planning, PR, interactive). Students will write a paper that describes their observations of the entries within that category and summarizes the winners and reasons for their selection. Finally, (3) full participation in class discussion and final presentation are expected.

Attendance
Attendance is mandatory. You are expected to participate in class discussions and to present and defend your work and points of view. The range of ideas and opinions is what makes this class interesting.

Grading
Your final grade is based on the aggregate grades of your assignments, participation in festival workshops and events, and participation during class discussion.

Schedule

June 11-15. Introduction to global advertising concepts, global advertising work, and preparation for attending the Cannes-Lions Advertising Festival: Five morning sessions (12.5 contact hours).

June 17-23. At Cannes-Lions Advertising Festival. We will meet for each morning during the festival. The balance of the time will be spent attending workshops, key-note addresses, awards ceremonies, and reviewing entries: Seven morning sessions (13 contact hours).

June 25-29. In class discussion of the festival and global advertising strategy. Students present final reports: Five morning sessions (12.5 contact hours)

SYLLABUS - Course 2

TELE5990 Special Topics
Commercial Production Techniques
Cannes Lions Festival Study Abroad Program
3 week Summer Short Session 1
Dr. Nate Kohn
nkohn@uga.edu
706 542-4972

Introduction
The Cannes Lions website (www.canneslions.com) defines the festival thusly: "The Cannes Lions International Advertising Festival is the world's only truly global meeting place for professionals in the communications industry who want to keep ahead of the curve. During seven days in June, thousands of delegates from 90 countries gather in Cannes to listen to speakers such as Sir Martin Sorrell, Bob Greenberg, Kofi Annan, Steve Ballmer, Biz Stone, Maurice L'vy, Bob Geldof, Mark Tutssel, Tham Khai Meng and hundreds of others, whilst around 250 jury members judge over 22,000 pieces of the most creative advertising from across the world. All the entries are available to view for delegates in exhibitions, kiosks and in screenings.

The networking and learning opportunity of the year, Cannes Lions is the must-attend event for any creative professional wishing to stay ahead with the innovations in their field."

Course Description
Commercial production techniques are changing dramatically, given the digital revolution and the economic downturn. Creators of television, radio and web commercials find themselves redefining what a commercial is and how to produce them. New narrative and aesthetic structures, commercial lengths and placements, and concepts of branding, among other variables, are questioning and in some cases replacing traditional advertising strategies. This revolution is taking place internationally, with much of the most innovative work occurring outside of the United States.

In this course, students will study, critique and produce commercials in and for the digital age, based upon what they see and learn at the Cannes Lions Festival.

During the first week of the three-week program, students will participate in seminars and workshops on commercial production techniques. The second week of the program is the festival itself. Students will attend the Festival seminars, workshops, lectures, screenings, and awards ceremonies. They will critique what they see and hear. And during the final week of the program, students, working in small groups, will write and produce digital commercials.

Assignments
During the festival students will attend a minimum of four workshops, four keynote addresses, and two award ceremonies. Students will critique at least one of those events each day of the festival. For the term project, students will write and produce a commercial campaign, based on what they have learned during the festival. Each small group will present its project to the entire class.

Attendance
Attendance is mandatory. Students are expected to participate in class discussions.

Grading
The final grade is based on the aggregate grades of assignments, participation in festival workshops and events, and participation during class discussion.

Schedule

June 11-15. Introduction to commercial production techniques, narrative theory, ethics, and aesthetics. Five sessions (12.5 contact hours).

June 17-23. At Cannes-Lions Advertising Festival. We will meet for each day during the festival. The balance of the time will be spent attending workshops, seminars, key-note addresses, awards ceremonies, and critiquing festival events. (13 contact hours).

June 25-29. In class discussion and critique of the festival and workshops to write, produce, discuss and present commercial campaign projects. (12.5 contact hours)

Click here to download the 2012 application.

Click here to download the UGA Study Abroad Payment Information